The South African creative-writing sector

Storied recognizes the need for innovative solutions to overcome the industry’s inherent problems

South African fiction publishers are faced with these problems

Product
British and American literary influences were entrenched during the apartheid years, at the expense of black writing and writers. Post-1994, the literary sector was significantly skewed along racial lines, and in fiction publishing this remains unchanged. The material on offer is often not relevant across cultures and generations for most South Africans, meaning they are neither thinking about local fiction nor buying it.

Distribution
South African book stores are spaces that remain inaccessible to many South Africans, making the bookstores, and the fiction they carry, not only inaccessible physically, but too far removed from the everyday realities of the average South African.

Marketing and sales
The dominance of international fiction and writers at the expense of local writers hinders the sales and marketing of local titles, leaving local writers with a small market for their work. Publishers market international fiction more because it makes up the bulk of their fiction sales. This bias towards international fiction has been to the detriment of local fiction.